Marketing Plan Name Course: BHM 4680, Marketing for Hospitality and Tourism Instructor Date Marketing Plan Executive Summary The marketing plan is based on a city tour company based in the Los Angeles area. The operations focus on charter services but most importantly sightseeing. The environmental analysis further highlights the strengths weaknesses, opportunities and threats affecting the business operations. Additionally, the forecasting is based on the internal, external analysis and industry trend. The identification of the market segmentation and target portion was also necessary to align the marketing strategies with the marketing objectives. The marketing objectives are based on the business situation. The resources set aside to meet the objectives of the target groups support the actions to be undertaken, and this extends to the personnel working for the company who seek to meet the marketing objectives. The action plan is reviewed since there is a need to assess its success, based on the specific measures for the different activities. PART 1 The Los Angeles Tours Organization is a company with headquarters in Los Angeles, California focusing on proving city tours in the major cities in the state of California. Even though, Los Angeles is the primary location, tours are organized within California. However unlike the other tour companies in LA, the tours extend to other areas and not necessarily the city center. It is expected that offering a different exper...