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AOL& Time Warner Case
1] Major synergies and value creation
The merger of AOL and Time Warner created a digital media company with services in the entertainment, media, cable, print publishing and internet service provision. The company would leverage on cost reductions through using similar technologies enhancing cross promotion and marketing initiatives. For Time Warner the merger provided an opportunity for cross promotion synergies since the company was better placed to expand in the digital content market. AOL would in turn expand into new market in th
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