ASSIGNMENT TASK
• Produce an individual Reflective Strategy Report (up to 3000 words, plus an appendix) on the group decisions made in the BSG.
• Please note that a reflective strategy report evaluates the ‘how and why’ of the process. It is not a diary, nor a description of events.
• The structure, indicative content and grade profile of the Reflective Strategy Report, are as follows:
1. Identify and understand the strategic decisions made (e.g. competitive posture/strategic groups);
2. Critically evaluate the application of creative strategic management thinking;
3. Establish and analyse why decisions resulted in better or worse results than expected;
4. Identify and evaluate the causality of those decisions;
5. Outline and analyse the evaluation and execution of corrective action measures to subsequently manage the decisions better .
ASSESSMENT CRITERIA
1. Identify and understand the strategic decisions made e.g. competitive posture/strategic groups (10 marks) 2. Critically evaluate the application of creative strategic management thinking (25 marks)
3. Establish and analyse why decisions resulted in better or worse results than expected (25 marks)
4. Identify and evaluate the causality of those decisions (15 marks)
5. Outline and analyse the evaluation and execution of corrective action measures to subsequently manage the decisions better (25 marks)
