1.1 Analyse how a marketing orientation by an organisation supports the achievement of its objectives

Unit 13: F/506/3876 Marketing Management

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Learning outcomes

Assessment criteria

 

1 Understand the contribution of

marketing to the achievement of

organisational objectives

 

1.1 Analyse how a marketing

orientation by an organisation

supports the achievement of its

objectives

1.2 Evaluate the contribution of

marketing principles to the

achievement of organisational

objectives

1.3 Discuss the reasons for integrating

the marketing function with other

functional activities

 

2 Understand how to make marketing

mix proposals that exploit

marketing opportunities

 

2.1 Discuss how to structure a

marketing mix for an organisation’s

products/services

2.2 Evaluate the role of market

segmentation in providing insights

about the structure of target

markets for an organisation

2.3 Develop a marketing mix for a

selected product/service proposal to

meet the needs of a defined

segment in a target market

 

3 Understand how to develop a

marketing strategy

 

3.1 Discuss how to identify the

objectives of marketing strategies

3.2 Analyse the resources required to

develop a marketing strategy

3.3 Explore how to implement a

marketing strategy to ensure that it

contributes to the achievement of

organisational objectives

3.4 Discuss the purposes of reviewing

marketing strategies

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