1.1. Evaluate current creative and innovative management processes in an organisation

Qualification - Edexcel BTEC Level 7 Diploma in Strategic Management and Leadership Unit Code, Number and Title R/602/2064 - Unit 6: Creative and Innovative Management

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Qualification 

Edexcel BTEC Level 7  Diploma in Strategic Management and Leadership

Unit Code,Number and Title

R/602/2064 -  Unit 6: Creative and Innovative Management

 

 Scenario

 

The need to innovate is propelled by the demands of increasingly competitive markets and the need for organisations to improve their competitive advantage in these markets. In response, companies can reduce costs, improve quality, increase productivity or effect innovation.

 

  

You are a senior project manager in any one of the global organization mentioned in the brackets [Procter and Gamble, Unilever, or Nestle] that specializes in Fast moving consumer goods [FMCG]. The company produces a range of products from detergents to chocolates. Your research and development department has recently developed a ‘Fat Free, Sugar free Sweet Chocolate’. In a meeting you have briefed the CEO about the new business opportunity.  He has asked you to prepare and submit a report with all the executions required with deadlines, for his consideration and approval.

 

 In your report include the following:  Give brief information about any one of the above mentioned company in the bracket. (Max. 1 page)

 

Note: Those candidates who want to discuss their own company and innovative product can do so. Do give a profile of your company and innovative product.

 

 

 

 

 

 

Task 1

 

Understand the importance of creative and innovative management in organizations

 

1.1.   Evaluate current creative and innovative management processes in an organisation

 

1.2.   Explain how to lead others to positively embrace innovation and change

 

 

Task 2

 

Be able to support creative and innovative management processes for an organization

 

2.1.   Assess the influence of vision and mission on generation of creative and innovative management processes in an organisation

 

2.2.   Use analytical tools to identify potential creative and innovative management ideas

 

2.3.   Assess risks and benefits of creative and innovative management ideas

 

2.4.   Use change models to support the implementation of creative and innovative management ideas

 

Task 3

 

Be able to influence others to effect change in an organization

 

3.1.   Produce an appropriate rationale to persuade stakeholders of an organisation of the benefits of a creative and innovative management idea

 

3.2.   Communicate a creative and innovative management idea to stakeholders of an organisation

 

3.3.   Establish key goals and priorities for implementation of a creative and innovative management idea using feedback from stakeholders

Task 4

 

Be able to plan to overcome barriers to implementation of creative and innovative management ideas in an organization

 

4.1.   Assess the barriers to the implementation of a creative and innovative management idea in an organisation

 

4.2.   Plan a strategy to overcome identified barriers to the implementation of a creative and innovative management idea in an organisation

 

4.3.   Explain how a strategy plan for overcoming barriers will ensure innovative change is achieved

 

4.4.   Communicate a strategy plan for overcoming barriers to relevant stakeholders in an organisation

 

Grading

 

To gain a PASS grade, a student must satisfactorily cover the following topics according to the Learning Outcomes mentioned above:

 

LO 1.1 / 1.2:  Understand the importance of creative and innovative management in organisations

 

Organisational processes: processes for the evaluation, selection and development of ideas; ideas – value chain, inside/outside, cross-pollination, selection, development, diffusion; role of incubation; need to be systematic

 

Leading the case for innovation: leadership styles and behaviours – strengths, adopting appropriate style for different circumstances; theory and practice of influencing and motivating others – methods of rewarding staff for appropriate

behaviours, effecting change management, strengths and weaknesses; relationship between transformational and transactional change; decisionmaking processes and style; key stakeholders in organisations – their perceptions and motivational influences and how to influence them; different methods of communication – strengths and weaknesses in different circumstances

 

LO 2.1 / 2.2 / 2.3 / 2.4:   Be able to support creative and innovative management processes for an organisation

 

Vision and mission: influence of vision and mission; indicators of organizational performance; influence of an organisational strategic plan and business plan on innovation; methods; concept that policies and procedures are supported by a culture that reinforces consistently what the organisation is about

 

Tools for creative and innovative solutions: theory and application of lateral thinking, visioning and problem-solving techniques; theory and use of analytical tools – SWOT (strengths, weaknesses, opportunities, threats), PESTLE (political, economic, social, technological, legal, environmental) analysis; cost-benefit analysis; decision-making processes and styles

 

Risks: risk analysis, risk management techniques Change models: eg IDEAL model (initiating, diagnosing, establishing, acting and learning)

 

LO 3.1 / 3.2 / 3.3: Be able to influence others to effect change in an organisation

 

Benefits and limitations of innovation: benefits – first to market, premium prices, large market share, increased shareholder return, increased employee motivation and morale, improved systems and processes; limitations – risk, investment needed, continual change; expertise in organisation, technological know-how; strategy – strengths and weaknesses

 

LO 4.1 / 4.2 / 4.3 / 4.4: Be able to plan to overcome barriers to implementation of creative and innovative management ideas in an organisation

 

Obstacles and barriers to innovation: political, bureaucratic and resource barriers, techniques for addressing them; analysis of trends; conflict resolution; culture; attitudes; the politics of working relationships; theory and practice of reward management; techniques and their applications in managing expectations; theory and application of the change/performance curve; strategy – identifying obstacles and barriers in innovation strategies

 

Communication strategy: identifying potential barriers and ensuring strategies for each; differentiated strategy for stakeholders; developing self-awareness of own organisational culture

Guidelines for the Assignment:

 

ò  Use standard Arial font size 11.

ò  Use 1.5-line spacing.

ò  Have a 2.5-centimeter margin on the left hand side of the page and a 2-centimeter margin on the right hand side.

ò  Include page number on the all the pages of the assignment.

ò  Headings: use 16-point Arial Bold for first level headings, and 14-point Arial Bold for second level headings. If a third level heading is required, use 12-point Arial Bold.

ò  Attach a completed Statement and Confirmation of Own Work to the front of the paper copy of your assignment. 

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