1.1 Explain how organisational objectives will be met by an event

Title Manage events Skills CFA Reference B&A 69 Level 4

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Learning Outcomes

Assessment Criteria

The learner will: The learner can:

1. Understand the management of an event

1.1 Explain how organisational objectives will be met by an event

1.2 Explain the flexibilities and constraints of an event’s budget

1.3 Evaluate the use of project management techniques in event management

1.4 Analyse how models of contingency and crisis management can be applied to event management

1.5 Analyse the use of customer relationship management (CRM) systems to attract attendees

1.6 Evaluate the application of the principles of logistics to event management

1.7 Describe the insurance requirements of an event

2. Be able to manage the planning of an event

2.1 Identify the purpose of an event and the key messages to be communicated

2.2 Identify target attendees for an event

2.3 Assess the impact of an event on an organisation and its stakeholders

2.4 Establish requirements for resources, location, technical facilities, layout, health and safety

2.5 Identify how event-related risks and contingencies will be managed

2.6 Develop an event plan that specifies objectives, success and evaluation criteria

2.7 Make formal agreements for what will be provided, by whom and when

2.8 Determine methods of entry, security, access and pricing

3. Be able to manage an event

3.1 Manage the allocation of resources in accordance with the event management plan

3.2 Respond to changing circumstances in accordance with contingency plans

3.3 Deliver agreed outputs within the timescale

3.4 Manage interdependencies, risks and problems in accordance with the event management plan

3.5 Comply with the venue, insurance and technical requirements

3.6 Apply the principles and good practice of customer care when managing an event

3.7 Adhere to organisational policies and procedures, legal and ethical requirements when managing an event

4. Be able to follow up an event

4.1 Ensure that all post-event leads and/or actions are followed up

4.2 Optimise opportunities to take actions that are likely to further business objectives

4.3 Evaluate the effectiveness

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