(1) What activities did the company or agency conduct in a virtual world?

Case Analysis: Select a case study from the list posted on the Second Life Work Web site. If the company has a public presence in Second Life, visit it. Based on the case and your observations, answer the following questions: (1) What activities did the company or agency conduct in a virtual world? (2) Why did the company or agency choose to operate in a virtual world? (3) What leadership communication practices or challenges do you think they need to master in order to be successful?

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