Along with a number of others you made the shortlist to gain a position as a retail advisor for Retail Solutions (a Retail Marketing Consultancy) at present your position is temporary. Your first customer would like you to conduct a review of their retail marketing strategy and to mystery shop their business (including physical bricks & mortar store and online website). The quality of this report will dictate whether your position will be made permanent. In order to perform this review you will need to address the areas below and evaluate from both the physical bricks& mortar store [marketplace] and online store [marketspace] perspectives.