Course Code and Title MKTG6002 Marketing Assessment
Assessment 1: Research Case Study Report
a) Outline and implement the marketing research process and identify a range of methods of acquiring, using and storing data
b) Critically evaluate the relation of marketing process with the resources of an organisation and client needs with regards to the creation of value for the organisation
• To enhance a clear understanding of the importance of marketing in modern business and to and provide a grasp of effective contemporary marketing practices;
• Provide a theoretical overview of marketing theory and practical application of innovative marketing strategies;
• Build research methods relating to samples and inferences particularly in relation to market research data collection and analysis.