Academic Writing for Business and Management

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This assignment involves preparing a written essay on your learning development and presentation on your reflection in academic studies 

All four learning outcomes are addressed within the tasks of the assignment:

 

1)      Identify, search, and retrieve academic information relevant to business and management issues.

2)      Demonstrate an ability to use effective and appropriate academic skills when exploring business and management issues.

3)      Understand and implement good academic practice and know how to avoid academic malpractice.

4)      Review academic resources in the field of business and management and synthesise them to produce and present a literature review.

3. Summative Essay

A. Topic

You are required to write an essay on the following topic: Evaluate the impact of the Covid-19 pandemic on the UK tourism industry by using a variety of research materials.

Word Limit: 1500 word (+/- 10%). Please note that the word count given below is a guide. Ensure to stay within the maximum word count, i.e. 1500.

B. Task Guidance:

I. Begin your essay by reading related pieces of research from the module – your lecturer will have indicated which research is relevant to each of the topics. You MUST cite from the research you conducted in your essay.

§  Please note you will find a variety of resources in the Reading Materials folder on Moodle under the Revision Tab of Module 1: Academic Skills for Business Success.

II. The remaining research that you carry out needs to provide information for the following points of the essay:

a)      Explain what the issue is, including the definition, background, and context of Covid-19 pandemic.

b)      Provide a brief account of the importance of tourism as a major sector in the UK.

c)      Evaluate how UK tourism industry is impacted by the pandemic and how it responded.

d)      Recommend ways the tourism industry could recover from this crisis.

 

III. Essay Structure:

Introduction (150 words): Give a clear overview of the aim of your essay. Explain what you will discuss in your essay. To simplify this, write points a – d in your own words.

Paragraph 1 (400 words): After writing your introduction you will address point-a which is providing the definition, background, and context of Covid-19 pandemic. Discuss how it has triggered a global crisis in the tourism sector, especially in the UK.

Paragraph 2 (400 words): In paragraph 2 you will research on the tourism industry in the UK. You will address point-b by providing a brief account of the importance and place of tourism in the UK economy from your findings.

Paragraph 3 (400 words):  In paragraph three you will focus on point c and analyse how UK tourism industry is impacted by the pandemic and how it responded to this crisis based on your research findings.

Conclusion (150 words): You will summarise what the essay has covered and give brief recommendations on what the tourism industry could do to recover from this crisis. This will address point d of the assignment.

LO 1

Identify, search, and retrieve academic information relevant to business and management issues

LO 2

Demonstrate an ability to use effective and appropriate academic skills when exploring business and management issues;

LO 3

Understand and implement good academic practice and know how to avoid academic malpractice

LO 4

Review academic resources in the field of business and management and synthesise them to produce and present a literature review.


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