1.1 Aim of the module
The aim of this module is to provide students with an ability to analyse the drivers of competitive strategy and apply strategic principles across a range of organisation types. It has four primary learning outcomes to enable you to:
Analyse the global business environment and critically discuss the impact the environment has on contemporary strategic thinking
Critically evaluate the sources of competitive advantage available to firms within a particular industry
Analyse and critically evaluate the range of strategic options available to firms within a particular industry
Explain and evaluate the risks associated with implementation of strategic change
The teaching team will explore the links between these themes and will introduce and discuss frameworks for analysing the choices, directions and potential responses of strategic management in organisations.