Scenario
Learners may use their own employment context to write an assignment based on assessment tasks. Assessment tasks are learning outcomes of the unit associated with Assessment Criteria. You are required to generate sufficient evidence on assessment criteria to meet learning outcomes of the unit within the rules, regulations and standards to achieve credits of the unit. If you are not in employment, please use the following scenario.
Consider you are working as a Business Development Manager of a small-medium sized private limited organisation, which deals with its customers all over the world to sell its products and services. Your role is to investigate new business formats and a feasibility assessment for a potential knowledge-based product or service opportunity identified by the team. This might be undertaken for a new income stream within an existing business or for a new enterprise. In your role, you are focused on refining an idea, research and presenting the plan. To explore new market and to provide the best possible competitive products and services to existing market, you are writing a report based the following 3 tasks that will help Directors to amend short term operational plan and to set long-term strategic plan.
Analyse the role that planning has in developing new business streams.
1.1: Use the TOWS matrix to identify a response to a future opportunity or threat.
1.2: Identify the business planning links between marketing, finance, HR and operation.
Assessment Criteria
1.1: Use the TOWS matrix to identify a response to a future opportunity or threat.
1.2: Identify the business planning links between marketing, finance, HR and operation.
Task 2 – 650 words
Conduct research into demand and assess market potential information.
2.1: Produce an ‘opportunities matrix’ that supports strategy development and responses to
external threats.
2.2: Use primary and secondary research to define the size of an opportunity.
2.3: Identify both tangible and intangible resources that exist and those required to support a
development strategy.
Assessment Criteria
2.1: Produce an ‘opportunities matrix’ that supports strategy development and responses to
external threats.
2.2: Use primary and secondary research to define the size of an opportunity.
2.3: Identify both tangible and intangible resources that exist and those required to support a
development strategy.
Task 3 – 850 words
Prepare a business model and present a business sales plan.
3.1: Develop a business model to support a development strategy.
3.2: Produce sales measures and key success factors.
3.3: Prepare and deliver a pitch to raise support and finance for a development strategy.
3.4: Take feedback on their development strategy and make improvements.
Assessment Criteria
3.1: Develop a business model to support a development strategy.
3.2: Produce sales measures and key success factors.
3.1: Prepare and deliver a pitch to raise support and finance for a development strategy.
3.2: Take feedback on their development strategy and make improvements.
