Competitive Analysis Assignment
Student`s Name
Institutional Affiliation
The service in mind is a Taxi service known as DreamCars Express. Before entering the market, it is essential to carry out a market research by examining the competition present in the Taxi transport industry. Below is competition analysis for DreamCars Express taxi service against two direct competitors; Uber and Lyft.
DreamCars Express
Uber
Lyft
Sustainable Advantage
Unique Selling Preposition
Allows passengers to choose the type of car they want.
Offers insurance policies for both when the driver picking and not picking passengers