As a Marketing consultant for A Business Consultants Ltd you are required to prepare a 3,000 word report to the Marketing Director of an organisation of your knowledge covering the following questions.
1. Apply and analyse the “SAVE” techniques your organisation uses within its marketing strategy. 40 marks.
2. Chaffey and Smith( 2002), identify the “5s” of internet marketing. Explain each S and analyse the effectiveness of each one in the marketing strategy of your organisation. 30 marks
3. Evaluate the use of 2 of the following marketing models in your chosen organisation. ( You are recommended to choose the 2 models most relevant to your organisation) – Ansoff Growth Matrix, Porter’s Generic Strategies, Boston Matrix, TQM 30 marks