Business Simulation with Professional Development (SG7003)

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Knowledge LO.1 explain the theory and practice of businesses (COI, CID, SID)

LO.2 describe a range of current problems and changes that organizations face in being successful (COI, CID, IC, SID).

Thinking skills LO.3 critically evaluate research and theory to support decision-making and explain progress (COI, CID, SID).

LO.4 analyse complex issues, make reasoned judgments with incomplete data, and communicate conclusions clearly to specialist and non-specialist audiences (COI).

Subject-based practical skills LO.5 students will discuss good practice for organization success (COI, CID, SID).

LO.6 undertake a critical audit of skills and capabilities for a professional career and identify areas required for improvement (COI, CID, EID).

Skills for life and work (general skills) LO.7 developing and communicating critical evaluations of organization progress (CID, EID, SID).

Assessment guidelines Produce a 3000-word report (+/- 10%) (excluding the list of references) which offers students the ability to demonstrate their developing knowledge and application of the teaching and learning material covered in weeks 1 to 7. It also encourages students to develop their thoughts and perspectives on contemporary business issues, and be intellectually creative (underpinned by credible resources).

Task You are required to prepare a 5-year strategy review to shareholders for evaluating the business simulation activity of a listed (registered) company of your choice.

In your report you should cover: - Vision and Strategy (e.g. vision, values, mission, HR, Culture) -

Performance review of each year’s progress including:

✓ Competition analysis: Porter’s Five Forces; market choice/ share; competitors; internal capabilities; industry trends/ attractiveness;

✓ Simulation performance results

✓ Performance analysis (evaluation of strategy, decisions – Marketing/ HR/ Logistics / Finance / Product development / Event response -

Future Plans and Recommendations (Key decisions for next 5 years, identify any changes to current strategy, why and how to achieve, recommendations based on your performance and analysis, potential growth, internalisation/ diversification or acquisition) - Appendix (include full Business Plan)

Further Details: Performance review:

o Assess the success of the strategy or strategies compared to industry conditions and competitors

o Analyse company performance e.g. comparing actual performance with targets in Business Plan, financial data analysis, decision analysis, and justification of performance measures and strategy, application or business scorecard etc.

Performance analysis further details:

o Explain why business plan achieves / missed, why performance better/ worse than competitors.

o Explain differences from competitors/ industry o Explain any changes made to business plan and company, why, any impact.


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