Chose a product and company as a subject for your assignment.

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You are required to submit a report of 2500 words 

  • Chose a product and company as a subject for your assignment.
  • You are free to choose  new product of any company within the market as a subject for your assignment as much as you consider the following guidance and requirements:
  • This company needs to be an existing one (not one that you developed for the purpose of conducting your project).
  • International students can choose a product from their own home country subject to providing appropriate information about the chosen product and organisation within the report.
  • Provide a brief evaluation of the market describing the different elements and forces affecting this market (a brief PEST analysis might be useful).
  • Your company is developing a new product to enter this market, conduct a SWOT analysis for your company and illustrate in detail:
  • How can the company develop such a product? Use the results of your SWOT analysis to justify the development of such a product.
  • Construct the marketing mix for your new product.
  • Which segment of the market would you plan to target, justifying your choice
  • Decide and describe how you will position your new product versus the competition within your chosen segment.
  • Briefly illustrate how the internet can help in delivering your market mix.
  • You will be expected to demonstrate a detailed understanding of marketing issues such as branding, relationship building and promoting and be able to demonstrate how these principles can be applied within your marketing plan.

Price: £119

100% Plagiarism Free & Custom Written - Tailored to Your Instructions