Commonwealth Bank and Shared Value
The Commonwealth Bank of Australia (CBA) achieved the number four position in the 2016 Global 100 Most Sustainable Corporations index (produced by Canadian-based research firm Corporate Knights). It was the highest Australian corporation and the number one bank globally in the index.
- Construct a strategy map (no hand draw!) that describes how CBA is attempting to create value for its customers and shareholders as well as environmental and social value (that is, shared value). The strategy map should list no more than 16 objectives with cause-and-effect links.
- Banks have been attracting a lot of scrutiny recently for their poor corporate conduct. Identify 1 tension that exists between CBA’s strategies to create shareholder value on the one hand, and its creation of environmental and/or social value on the other. How might CBA use strategy execution levers to address and manage this tension?