Communication: Gerbner’s Cultivation Theory
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Communication: Gerbner’s Cultivation Theory
Porter, W.J. (2014). A critical analysis of cultivation theory. Journal of Communication, 64(6):1015-1036
The article is useful in explaining Gerbner’s cultivation theory as it provides a critical analysis of the three concepts that are revealed through the literature on “cultivation”: the author’s macrosystem explanation of the processes and effects of mass me
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