In this paper, you are required to demonstrate digital knowledge, application of theory to the cases and challenging it where required, support with good reference frm contemporary academic and professional literature. furthermore, you are asked to provide the critical analysis of the effectiveness of two organisations digital activities. use audit data effectively. also, you are asked to provide justification for the two cases and appropraiteness of choice.
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Demonstrating digital knowledge and contemporary thinking: demonstration of digital knowledge, application of theory to the cases and challenging it where appropriate and making good reference to appropriate sources from contemporary academic and professional literature.
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Critical analysis of the effectiveness of the two organisations’ digital activities; quality of argument and comparative analysis; identification of limitations in the organisations’ strategies.
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Use of Audit Data: Marks will be awarded for effective use of the audit analysis prepared for the mid-term assessment (you may reproduce illustrations as figures or include the audit in an appendix).
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Organisation Choice: Justification for the two cases and appropriateness of choice.
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Presentation, including structure, referencing, style, clarity, visuals, communication skills, etc.
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