Critically analyse its ‘social life’ and place in a commodity chain

Interrogating Consumer Culture

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Interrogating Consumer Culture

Take one item from your rubbish bin. Critically analyse its ‘social life’ and place in a commodity chain. As we have already done the presentation regarding the upcoming essay I will give you the details and attach the presentation, so it will be easier for you to follow the designated path. The task is to analyse the social life of an item from the rubbish bin, I have chosen to talk about a lipton tea bag, and have developed the ideas further in my presentation. It is important to discuss various topics, such as: its commodity chain and its steps(plantation and exportation of raw materials, manufacturing process, tea brokers, delivery/presentation, packaging and retail); commodity fetishism(I have spoke about couple of advertisements), life-style branding, wether it is ethically friendly or not and the main one - its social life

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