As a minimum requirement you should include;
- An overview of the organisation and position of the current campaign in delivering marketing aims / objectives.
- Detailing of digital marketing techniques with the chosen campaign and their respective roles in customer engagement.
- Critical review of current digital marketing practice with suggestions for improvements/optimisation. Include resources / capabilities which may derive from the current campaign and be utilised in future marketing endeavours.
- Critical evaluation of three digital marketing tactics (Display, Online PR, Email) and their potential future use by the organisation.
