Mobile Spa: Strategy and Positioning Name: Institutional Affiliation: Mobile Spa: Strategy and Positioning The traits of each product life cycle stage are different, hence demanding distinct marketing tactics. The phases that a product/service undergoes include the development, introduction, growth, maturity, and decline stages (Niemann, Tichkiewitch, & Westkämper, 2009). The various life phases of the Mobile Spa services will also necessitate the use of different market mixes to ensure their success and retain the competitive edge. Development Stage The phase is where the Mobile Spa will be generating and modeling its services for the target market. The stage will concentrate on planning the marketing approaches that will be utilized to launch the services. The research team will be tasked with the role of identifying some of the new marketing techniques that apply to the type of services the Mobile S