In creating your marketing strategy use Michel Porter’s Four P’s model of Product, Price, Promotion and Place to detail the following for your new M-commerce business and mobile application.
1. Product – its quality, design, features, branding and customer perception.
2. Pricing – value to the customer, price of competing products, customer price sensitivity and discounts.
3. Promotion – advertising, public relations and online communications.
4. Place – distribution channels, market coverage and logistics.