Devise and evaluate feasible strategic business/marketing options

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Leadership and Change Management

Propose one (1) strategy at business level and one (1) strategy at corporate level to help FRACINO stay on course for its above-mentioned ambition.

As supportive guidance your report may cover the following:

  • Show an understanding of theories and theoretical frameworks used in designing strategic options.
  • Show an understanding of theories and theoretical frameworks used in evaluating leadership and change management strategies.
  • Demonstrate a critical analysis in critical internal and external factor analysis.
  • Propose a feasible strategies which will help the considered company.

Module Learning Outcomes:

 

II.         Devise and evaluate feasible strategic business/marketing options

III.        Design and evaluate relevant leadership and change management strategies.

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