Discuss the changing roles of audiences in the digital economy. Use Bruns’ theory of Produsage to discuss the shift from passive consumption to active participation.
1.‘Structure’ covers such issues as the flow of the argument from paragraph to paragraph, keeping the question in focus rather than deviating unnecessarily or confusingly, the grammar and syntax of sentences (crucial in allowing the reader to follow the argument), and appropriate introductory and concluding statements (though what these should be will depend on the nature of the essay or dissertation).
‘Depth of Knowledge’ includes such things as the awareness of the relevant writings of other researchers and/or primary sources ; and, equally important, your ability to select the best available evidence to support a particular argument rather than just throwing everything you know about a subject at a question for which some of this matter is irrelevant.
And finally, ‘Understanding’ will include your ability to accurately summarise and evaluate key arguments and evidence, and at least as important, your ability to make connections and identify the most relevant material for a specific question.
2. Set readings for essay: