Discuss the factors that determine competitive advantage within organisations

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Word Limit: 2500 words (Plus or minus 10%)

 

Learning outcomes assessed:

  • Identify and explain the marketing concept, the marketing mix and the components of the marketing communications mix. 
  • Explain the relationship between the marketing environment, its impact upon organisational decision making and consumer behaviour.
  • Discuss the factors that determine competitive advantage within organisations 
  • Explain key theories, concepts and models underpinning business communication to create effective communications. 
  • Examine and discuss organisational issues and challenges that impact on the effectiveness of business communication through the use of pre-defined criteria to assist in improving communication within the organisation.
  • Demonstrate an application of concepts and techniques related to business communication processes used within the workplace 

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