Zappos: A Unique Company Culture Name Institution Date Do you think the unique culture of Zappos will help or hurt the company in the long run? In the long-run, Zappos strategy will pay off because customer service is the key to improving sales. Currently, customers prefer shopping online, therefore, the idea of investing in training employees how to engage with customers online is a strategy that will pay off. Customer satisfaction can be achieved by building the right culture within an organization. It is key to increasing a company`s market share, therefore this is a workable strategy for the company (Dick, 2010). The other id
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