Do you think the unique culture of Zappos will help or hurt the company in the long run? Explain and provide specific examples, where applicable.

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Discussion Paper: Zappos: A Unique Company Culture

INSTRUCTIONS:

First, watch
http://tedxtalks.ted.com/video/Igniting-creativity-to-transf-2;search%3AIgniting%20Creativity%20to%20Transform%20Corporate%20Culture
Igniting Creativity to Transform Corporate Culture. This TED Talk by Catherine Courage examines how creativity needs to be infused into the organizational culture to foster innovation and to challenge the status quo. Next, watch this video https://www.youtube.com/watch?v=tFyW5s_7ZWc about Zappos and its own unique company culture. As you watch the videos, think about the various elements of effective organizational structure. In your initial post, answer the following questions:
Do you think the unique culture of Zappos will help or hurt the company in the long run? Explain and provide specific examples, where applicable.
Do you think more companies in the future will follow this model? Why or why not?
In your opinion, what company today could benefit from this unique strategy? Explain your rationale.
In responding to your peers, comment on the impact that organizational structure has on a company like Zappos. What dynamics are involved? Think about places where you have worked and how the culture impacted you.

CONTENT:

Zappos: A Unique Company Culture Name Institution Date Do you think the unique culture of Zappos will help or hurt the company in the long run? In the long-run, Zappos strategy will pay off because customer service is the key to improving sales. Currently, customers prefer shopping online, therefore, the idea of investing in training employees how to engage with customers online is a strategy that will pay off. Customer satisfaction can be achieved by building the right culture within an organization. It is key to increasing a company`s market share, therefore this is a workable strategy for the company (Dick, 2010). The other id

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