Task 1 (Guideline word count 1,300 words)
Evaluate how an organisation of your choice which uses processes and techniques to generate creative and innovative ideas. In doing this identify and describe briefly a number of innovative or creative ideas that have been or could have been produced by the organisation using such processes and techniques. (Assessment Criteria 1.1, 2.2)
Discuss the mission and vision of your chosen organisation and assess the extent to which expressions of vision and mission by the organisation encourage innovative or creative management processes within it. (Assessment Criterion 2.1)
Task 2 (Guideline word count 900 words)
The concept of organisational stakeholders can help facilitate useful analysis in a number of different areas of organisational life. Explain what is meant by an organisational stakeholder and give examples of four stakeholder groups for the organisation as a whole you discussed in the previous task.
With reference to one of the innovative ideas, which you introduced in the previous section, identify different stakeholders of that idea and assess how each might be impacted or affected by the idea. Based upon that analysis and any other analysis you wish to undertake, assess the main risks and benefits arising from the idea and produce and state what you consider to be its overall rationale or justification.
Assess the barriers which exist to its implementation by the organisation, in addition to the risks you have identified above.
(Assessment Criteria 2.3, 3.1, 4.1)
Task 3 (Guideline word count 1,800 words)
Following on from the analysis above you should:
- plan a strategy to overcome the barriers to implementation you identified in task 2. This strategy should incorporate the use of change models and establish key goals and priorities for implementation of the idea (Assessment Criteria 2.4,4.2,3.3)
- explain how you will help lead others to positively embrace the change and how the above plan will ensure innovative change occurs. (Assessment Criteria 1.2,4.3)
design a communications plan to communicate to the different stakeholders the idea you intend to introduce, highlighting how you will seek to overcome any barriers, which may exist to its acceptance by different stakeholders. (Assessment Criteria 3.2, 4.2, 4.4)