The Weather Company
Each answer should be at least 300 words.
- Explain the process of transformation of a traditional company like TWC as described in the case. What factors helped in the transformation?
- Describe the app development process at TWC? Was it different from other firms? Talk to your IT department and explain how it is different from your firm.
Note: my firm is using very basic technology due to the security reasons and with no any apps so you can write this way about this point
- Discuss how TWC leveraged big data to innovate?
- As indicated in the case, how can TWC retain its competitive advantage with its app? What other data should be incorporated in the app to make it a source of premium advt revenue?
- As indicated in the case, what strategy should TWC follow: consumer apps or professional business services or both? Explain using data.
- Analyze how did IS strategy align with business strategy at TWC.