Global Engineering Strategy

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This individual assignment requires research. Based on a company’s manufacturing site of your choice (as per accompanying instructions) you are required to design a manufacturing strategy for it.

Required layout- Manufacturing Strategy Document (an executive summary), followed by the body of the assignment text based on the Terry Hill Model.  The report structure should be exactly as below and follow the format of the marking scheme.  There will be a 10% penalty if this is not done.

  • Manufacturing Strategy Document – To be a 1 – 2 page statement of the final manufacturing strategy proposed for the SBU I division (summarized from The Assignment Text below), and to include decisions, as appropriate, relating to the following issues (a list which can be extended):                                                                            5%

 

  1. Process choice
    1. Choice of process
    2. Role of inventory
  • Make or buy
  1. Capacity (size, timing, location)

 

  1. Infrastructure
  1. Function support
  2. Manufacturing planning and control systems
  • Quality assurance and control
  1. Manufacturing systems engineering
  2. Clerical procedures
  3. Salary I wage agreements
  • Work structuring

viii)Organisation structure                                             

 

  • The assignment text– This is the body of the report, and should include:

 

  1. Development I completion of SBU I Division objectives and strategies which support corporate level objectives and This will require the application of appropriate theory, including strategic concepts. (It is expected that this will represent approximately 15-25% of the assignment text)                 20%
  2. Based on the above, design of the manufacturing strategy, to include:         53%
    1. Discussion of options for each element
    2. Reasons as to why particular options have been selected to the exclusion of others

(Evidence of application of appropriate theory in i) and ii) is required)

  1. Compare your proposed manufacturing strategy with the deduced existing strategy 5%
  2. Address implementation I communication issues                 7%
  3. Propose relevant strategy evaluation measures                 5%
  4. Recognition of, and methods of ensuring that, the strategy remains current within a changing environment                                                                 5%

 

Notes:

  1. It is important to demonstrate the application of theory, the development of options, and justified selections
  2. You are required to develop/complete the SBU I division objectives and strategies, and then to design (not report on) its manufacturing strategy.

You will get no marks for just restating the actual or presumed current strategy.

 

 

ASSIGNMENT COMPANY SELECTION

A Manufacturing Company (or an SBU within a holding company) of Your Choice

 

  • Constraints:
    1. Currently trading
    2. European Union, North/South American, Australian, Japanese, or Indian manufacturing site (location of Head Office/ownership not important)
    3. Site employees no more than 1000 (total Group employees may be more than this)
    4. Not in the automotive sector
    5. Not high volume production, for example mobile phones or domestic appliances (i.e., not “line” or “continuous” production)
    6. Not a publically available case study or previous assignment company, or one referred to or used during the module. (You will get zero marks if you use such a company)

 

  • Excluding the following companies:

*** You are to reserve a company for your research by posting it on the “Coursework 2 reserve your company here’ forum on the Module web. Please ensure the company site chosen is not already reserved by another student (read the forum) nor listed below on the restricted companies list. If you select an excluded company by not doing this, or by ignoring this instruction, you will get zero marks

(Please note that you take responsibility for the appropriateness of your choice in terms of meeting the constraints in section 1.)***

  • Some data sources (for company, market, customer, competitor, and product analysis- understanding of ALL of these is important):

 

Company Report and Accounts

Kompass

Emerald

Business Source Complete

Etc …

 

  • Assignment length: 3,500 – 4,000 words, excluding references. In text references are required, and to be in Harvard style.

 

COURSEWORK 2 MARKING SCHEME Marks /100

1.Manufacturing Strategy Document – Summary statement of the designed manufacturing strategy for the chosen company.

The strategy should summarise the detail of the decisions associated with the 12

elements identified in the question.                                                                           5

2.The Assignment Text

Extent of appropriate research on the chosen company, its competitors, its products, its markets, its customers, and its sector trends                                                    5

Development and completion of justified and appropriate company objectives and strategies.                                                                                                                 10

Application of strategic concepts and theory   (This is not a section in your report.  It is the markers assessment of this)                                                                            5

Understanding and use of the Terry Hill Model (This is not a section in your report.  It is the markers assessment of this)                                                                            10

Discussion of options for the manufacturing strategy elements                               13

Justified selection for each element (from the options identified)                           25

(The above 2 would not be separate sections, but would be dealt with together for each strategy element)

Application of appropriate theory (This is not a section in your report.  It is the markers assessment of this)                                                                                                5

Depth and breadth of relevant comments in comparing the proposed manufacturing strategy with the deduced existing manufacturing strategy                                            5

Identification of relevant recommendations for the implementation of the proposed manufacturing  strategy.                                                                                                4

Identification of relevant recommendations associated with your designed manufacturing strategy communication issues.                                                           3

Appropriateness of proposed strategy evaluation measures.                                   5

Demonstration of the need for the currency of the strategy, and of methods that will help ensure this.                                                                                                   5

 

Your case study company and its location
 
Name Surname
Month of the submission and year

 

Table of Contents

Table of Contents. 1

1 Manufacturing Strategy Document  2

2 Company/market/business background. 2

3 Development and completion of justified and appropriate company objectives and strategies. 2

4 Design of manufacturing strategy elements (including assessment of options and justified selections)  2

5 Depth and breadth of relevant comments in comparing the proposed manufacturing strategy with the deduced existing manufacturing strategy 3

6  Identification of relevant recommendations for the implementation of the proposed manufacturing strategy 3

7 Identification of relevant recommendations associated with communication issues. …………………………………………………………………………………………………………………………3

8 Appropriateness of proposed strategy evaluation measures. 3

9 Demonstrate the need for the currency of the strategy, and of methods that will help ensure this. 3

 

 

 

 

 

 

And for your guidance:

1 Manufacturing Strategy Document  [5]

Summary statement of the designed manufacturing strategy for the chosen company. The strategy should summarise the detail of the decisions associated with the 12 elements identified in the question.

2 Company/market/business background [5]

Demonstrate appropriate research on the chosen company, its competitors, its products, its markets, its customers, and its sector trends.

3 Development and completion of justified and appropriate company objectives and strategies. [15]

Development and completion of justified and appropriate company objectives and strategies. As a result of your research, you will be able to identify some company objectives.  You will need to complete this listing to provide a minimum of 2 financial and 2 strategic company objectives.  You will do this by applying appropriate theory from the “Introduction to Strategy” and “Corporate and Company Objectives and Strategies” sections in the notes (plus additional reading/research) to your company’s situation (i.e., its external and internal environment) You should demonstrate the thinking process and the application of theory that lead YOU towards stating these company objectives.  Develop and justify and finally clearly state those objectives.

Ensure that you demonstrate the application of theory, including strategic concepts.

4 Design of manufacturing strategy elements (including assessment of options and justified selections)  [53]

T.Hill’s model describes specific strategy elements you should consider in your manufacturing strategy development process. Identify and discuss options, for EACH of the manufacturing strategy elements, and justify the selection for each element (from the options you have identified).

In addition to demonstrating your understanding of the logic associated with the Terry Hill model, demonstrate which additional supplementary theories of manufacturing you have applied in your analysis that lead you to your justified selection of your manufacturing strategy elements.

5 Depth and breadth of relevant comments in comparing the proposed manufacturing strategy with the deduced existing manufacturing strategy [5]

Clearly compare YOUR proposed manufacturing strategy with the deduced existing manufacturing strategy (preferably table). What is the major difference and why?

6  Identification of relevant recommendations for the implementation of the proposed manufacturing strategy [4]

Identify the key issues in the implementation of your manufacturing strategy, and draft an outline implementation plan.

7 Identification of relevant recommendations associated with communication issues. [3]

Good strategy is one that all stakeholders in your organisation follow. Present how you would communicate your strategy to the company and affected stakeholders to best ensure successful implementation.

8 Appropriateness of proposed strategy evaluation measures [5]

Just as for SMART objectives, your strategy must have measurable elements. Demonstrate how you are going to monitor the appropriateness, and the degree of successful implementation of your strategy.

9 Demonstrate the need for the currency of the strategy, and of methods that will help ensure this. [5]

Why is this necessary, and how you will ensure that your strategy maintains its currency in future years.

Price: £165

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