Report: Assessment 1
You are required to conduct a strategic analysis of an international company from the list provided
It is important that you relate relevant theoretical frameworks to the empirical information (data) you
have gathered in order to analyse, and not merely describe the organisation’s strategy. You should
aim to evaluate the viability of the firm’s current strategy and make any recommendations for changes
to the strategy that you consider to be appropriate.
This analytical report should be maximum 3,500 words in length, should demonstrate your ability
to identify and employ relevant academic concepts, theories and models, and should be fully
referenced using the Harvard referencing system.