To determine what constitute successful growth strategies by looking at the correlations of a luxury and high street brand and to see how it differs from another.
- Analyse the factors that should be considered when exploring strategies of Topshop & Burberry
- Acknowledge the importance of ecommerce and exposure to social media which contributes to business success
- Explore the strategies used and deployed for Topshop & Burberry
- Recognise the difference of techniques used to establish the consumer market internationally
- Analyse the different type of growth strategies used for specific continents
- Evaluate the correlations of good and poor strategies used
Evaluate findings and research and make recommendations of potential improvements