Qualified Writers
Rated 4.9/5 based on 2480 reviews

100% Plagiarism Free & Custom Written - Tailored to Your Instructions



This assignment is a case study that asks you, individually, to submit a report on how to protect intellectual property. Please read all instructions and requirements carefully.


Learning Outcomes:


This assignment allows you to demonstrate progress towards achieving the following Learning Outcomes:



Demonstrate evidence of enhanced personal knowledge, skills and competencies relevant to the management of engineering entrepreneurship


Analyse and evaluate intellectual property requirements associated with commercial innovation


Communication: using oral, written and interpersonal communication to inform, motivate and effect change


Digital literacy: Digital literacy: using technologies to find, use and disseminate information


Critical thinking: evaluating information using critical and analytical thinking and judgment


Problem solving: creating solutions to authentic (real world and illdefined) problems


I encourage you to review other Unit and Graduate Learning Outcomes to discover, and include, additional learning outcomes important to you personally, and which will increase the quality of your submission and end-of-trimester final results.




This IP Report represents 30% of the Unit’s grade.


Case Study Task:


You are working as a Business Development Manager for an Australian company, “AusGear”, which is specialised in design and manufacturing of various gearboxes that uses a highly innovative design and manufacturing process.


Due to limited manufacturing expansion in Australia and increasing trend of outsourcing, your company has identified potential market opportunities in Asia. As an expansion strategy, the company has sent you to India to market and demonstrate your highly specialised gear boxes. The market is huge in India due to consistent and substantial growth of automotive manufacturing.


During your visit, you discover that other rival Asian companies have also responded to market demand and is selling what appears to be a similar range of gear boxes, but using a different design concept.


AusGear CEO, who is your line manager, asks you, as a matter of priority, to write a report to inform him, based on your research and analysis, what the company needs to do to best protect its Intellectual Property in Australia, and also in the wider Asia-Pacific region, especially in India and China.


Assessment Guide – Assignment 2: Report (30%)


Scoring Criteria


Organization (GLO 2, ULO 2)                                                                                          5


Overall, the written report is clear, well organized and while appropriately scoped shows a comprehensive and accurate understanding of the topic and its relevant research methodology.

Introduction is attention-getting. It establishes a clear framework for the report by laying out the problem and its relevance, identifying key aspects of the topic, including its outcomes.

Presents information in effective, logical order. Line of reasoning is interesting and easy to follow.

Uses relevant subheadings throughout enabling readers to move easily through the text and good structure of paragraphs and transitions enhances comprehension and readability.

Conclusion succinctly summarizes the outcomes or research results based on the literature and/or actual research, including its strengths and any limitations and offers suggestions for future research or action.


Knowledge/Research Base (ULO 3, ULO 5, ULO 6)                                                       10


Provides good, relevant background information on the topic. Defines technical terms and acronyms clearly, and demonstrates a clear understanding of the topic.


The methods section provides essential information about the topic and data collection procedures, and in addition might represent a novel and insightful approach to researching the topic.

The research output (literature review and/or primary research) demonstrates a robust knowledge of the field that is accurate and current, and has a sharp distinct focus that enhances the impact of the report.

Explores the topic in detail and in depth, information is focused, rigorous and accurate, makes scientifically valid arguments supported by reliable evidence (sources).


Critical Thinking (GLO 4)                                                                                                     10


Uses specific inductive or deductive reasoning to make inferences regarding premises; addresses implications and consequences; identifies facts and relevant information correctly.


Thoroughly identifies and addresses key aspects of the problem and insightfully uses facts and relevant evidence from analysis to support and defend potentially valid solutions.

Insightfully interprets information; identifies obvious as well as hidden assumptions, establishes credibility of sources on points other than authority alone.

Insightfully relates concepts and ideas from multiple sources; uses new information to enhance chosen solution; recognizes missing information; correctly identifies potential effects of new information.

Identifies strengths and weaknesses in own thinking: recognizes personal assumptions, values and perspectives, compares to others’, and evaluates them in the context of alternate points of view.


Written Presentation (GLO 2, ULO 2)                                                                            5


Compelling evidence from reliable and authoritative sources is given to support claims and are correctly cited in an accepted citation/referencing style.


Quotations are well chosen, correctly cited and effectively framed by the text and explained as needed. Effective choice of illustrations (graphs, tables, images, etc.) that truly enhance understanding of the topic.

Vocabulary and tone are consistently precise, accurate, consistently professional and appropriate for an academic research paper. Sentences are well-phrased and flow smoothly from one to another.

The writing is free or almost free of errors and word length is within the range specified.


Price: £109

100% Plagiarism Free & Custom Written - Tailored to Your Instructions