In this assessment, you will analyse an advertising campaign with respect to semiotics, propaganda, and advertising principles.
By completing this assessment, you will develop and demonstrate your ability to:
identify how media, sport and advertising are central to our understanding of ourselves and the society of which we are a part
discuss the function of sport, advertising and media across a variety of political, cultural, social and economic contexts
explain how advertising campaigns are constructed
critically evaluate media products and explain how they make meaning.
These skills will support you in Assessments 3 and 4. Furthermore, by learning to view advertisements critically, you will develop an ability to decode the messages of organisations who may be future competitors, suppliers or clients.