The first part is to introduce the purpose of the communication plan, briefly discuss the main options of promotional mix, Identify the target audience, Choose the message to produce the appropriate image, Creating the poster,explain the source`s attributes and key point that needs to be communicated and finally,indicate how feedback will be collected. Any of the attributes be used as KPI
The poster should have the organisation name,logo,contact detail,special promotion offers,price of product, product benefit, etc.It should be seen like you use markrting theory such as AIDA OR DRIP to explain how the promotion you have chosen will achieve the objectives set
The optional structure should also have advertising, public relation, sale promotion, direct marketing and personal selling
