Your paper discusses the importance of different templates used in marketing. It describes and discusses the templates you have identified.
Provide adequate discussion and explanation, and use specific examples as needed to illustrate your points and your discussion.
Prepare your paper in sections, in the same order you see below.
1. Identify two marketing strategy templates and two communication strategy templates 10 2. Describe the components that make up each strategy template 10 3. Discuss the appropriate use of the templates you have identified and described 10 4. Explain the similarities and differences of the marketing and communication templates you have identified and described 10 The introduction provides a statement of the issue or problem, and discusses why it is important to talk about it. The introduction also gives sufficient background on the topic and previews major points to be discussed in the paper. 5 The conclusion is logical and flows from the body of the paper. It summarizes the key findings of your research and writing, and provides the reader with a takeaway. It does not simply reiterate the points you presented in the introduction and the body of the paper. 5 The paper covers all key elements of the assignment in a substantive way. It states major points clearly and discusses them in adequate detail. The content is comprehensive, accurate, and persuasive; you have provided sound reasoning and rationales to support your points. Your paper also supports your points with examples and/or analysis. The paper is organized in a logical way. 10 You have consulted and cited a minimum of four peer-reviewed, scholarly, or similar references, not including the course textbooks.