1. It is critical that we track, monitor and measure our digital activities. What are some key KPI5 that you think should be tracked and monitored at a general level?
2. In your experiences, how effective has email marketing been for you, either professionally or as a consumer?
3. Is there a social media platform that you think is better than others for digital marketing?
If so, why?
4. I am not an active Twitter user so my view is very limited. If you are, how effective do you think it can be in terms of marketing?
5. What do you think has been the impact of social media on digital marketing in general?
6. Making Better Decisions with Analytics-Conversion Funnel
7. Measuring Success- Click-Through Rate and Conversion Rate.
8. Customer Relationship Management - marketing automation
9. Inducing Additional Purchases & Creating Social Media Content
10. Creating Content for Facebook & Instagram