LO1 Demonstrate the ability to map a path to purchase in a given category, including the decision-making process.

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LO1 Demonstrate the ability to map a path to purchase in a given category, including the decision-making process.

LO2: Evaluate appropriate forms of research to understand influences on the decision-making process(B2B and B2C)

LO3: Evaluate how marketers influence the different stages of the decisionmaking process (B2B and B2C).

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