Marketing Plan: Kitty Kafe Name Course Instructor Date Mission Statement To provide a casual café experience, where employees take time off and the café will sell bakery products, which also have the option of cuddling kitties. The employees will also have the option of adopting the kitties if they wish, that will have all been immunized. Since the café is owned by the company all sold products will be affordable, and this will provide jobs to those working there, but the employees will also have the opportunity to volunteer and serve when free. Plan Objectives The marketing plan is conceived to serve two purposes helping employees adjust better in the workplace and also increasing sales of the Kafe. The business venture is successful to the extent that it supports social causes to improve productivity. It is expected that the employees will be more motivated working for the company, when the Kafe becomes operational. This is because it will highlight that they are valuable to the company. The employees are also patrons of Kitty Kafe highlighting the dual role of improving the workplace experience in an around the company. Creating a business plan helps the business owners to offer a guideline, hereby assessing marketing needs helps to determine the viability of the business based on the internal and external environment (Schiraldi & Silva, 2009). Besides providing a guideline for managing the venture the business plan helps to raise funds when requiring e...