Module Aims and Objectives
Module Aims
This modules aims to provide an integrated perspective on corporate strategy, highlighting the evolution of thinking about strategy theory and practice over time in light of changes to management and business practice.
Learning Objectives and Outcomes
Knowledge and understanding
This module develops a knowledge and understanding of:
- Markets - the development and operation of markets for resources, goods and services
- Customers - customer expectations, service and orientation
- People - the management and development of people within organisations
- Business Policy and Strategy the development of appropriate policies and strategies within a changing environment, to meet stakeholder interests
- Pervasive Issues - these would include sustainability, globalisation, corporate social responsibility, diversity, business innovation, creativity, enterprise development, knowledge management and risk management
Intellectual skills
This module develops:
- Being able to think critically and be creative: manage the creative processes in self and others; organise thoughts, analyse, synthesise and critically appraise. This includes the capability to identify assumptions, evaluate statements in terms of evidence, detect false logic or reasoning, identify implicit values, define terms adequately and generalise appropriately
- Being able to solve complex problems and make decisions: establish criteria, using appropriate decision-making techniques including identifying, formulating and solving business problems; and the ability to create, identify and evaluate options; the ability to implement and review decisions
- Using information and knowledge effectively: scanning and organising data, synthesising and analysing in order to abstract meaning from information and to share knowledge
Professional practical skills
This module develops:
- The ability to conduct research into business and management issues either individually or as part of a team through research design, data collection, analysis, synthesis and reporting
Transferable (key) skills
This module develops:
- Effective two-way communication: listening, effective oral and written communication of complex ideas and arguments, using a range of media, including the preparation of business reports
