Introduction (500 words) will consist of a ‘map’ showing an overview and explanation of the
income streams available to contemporary professional recording artists.
Income stream exploitation (1,000 words)
Following a hypothetical scenario (e.g. an artist or band playing city hall-sized venues with
album sales of around 30,000 in the UK), you will use a basic research-based approach to
formulate a strategic plan for maximising the earnings of the act. This will include a 12-month
projected cash flow with a critical summary. The summary will detail a management strategy to
maximise the income streams over the course of a 12-month period and should support all
assertions, arguments and conclusions with appropriate references and evidence.