Demonstrate sound knowledge and understanding of a variety of business types and their functions.
Appreciate the impact of functional management activities on organisations and the people within those organisations.
Demonstrate knowledge of major forces and themes that shape contemporary businesses.
OVERVIEW
DESCRIPTION OF THE TASK – WHAT YOU ARE BEING ASKED TO DO?
Students will choose one of the below business organisations to analyse their organisational structure, functions, and culture. Also discuss the internal and external factors which impact on their businesses as a result of emerging situations (crises for example war, pandemics, Brexit etc..) using environmental analysis tools such as SWOT and PESTLE.
These are the three organisations, and you should select ONE of them to analyse.
- Hotel chain: Imperial London Hotel
- Airline: EasyJet
- Tour operator: British Tour Limited
You must reference all information used in the case study, using the CCCU Harvard Referencing Guide. Minimum of 10 sources, including Journals, Books and use a variety of academically accepted sources.
Your work will be assessed on the extent to which it demonstrates your achievement of the stated learning outcomes for this assignment (see above) and against other key criteria, as defined in the University’s institutional grading descriptors. If it is appropriate to the format of your assignment and your subject area, a proportion of your marks will also depend upon your use of academic referencing conventions.
This assignment will be marked according to the grading descriptors for Level 0.
This assignment should be submitted electronically via Moodle (module tutors will discuss this process with you during class time).
- Please ensure that your work has been saved in an appropriate file format (Microsoft Word). Your file must also contain at least 20 words of text, consist of fewer than 400 pages and be less than 40MB in size.
- You can submit your work as many times as you like before the submission date. If you do submit your work more than once, your earlier submission will be replaced by the most recent version.
- Once you have submitted your work, you will receive a digital receipt as proof of submission, which will be sent to your forwarded e-mail address (provided you have set this up). Please keep this receipt for future reference, along with the original electronic copy of your assignment
- You are reminded of the University’s regulations on academic misconduct, which can be viewed on the University website: Academic Misconduct Policy. In submitting your assignment, you are acknowledging that you have read and understood these regulations.
Introduction 300 words
Give an overview of the organisation and what you are going to cover in your case study. It should include an account of your chosen organisation, briefly describing its history, business activities, and the current context. You should also outline the structure of your case study.
Business Organisational purposes-300 words.
Under this heading, you will define and explain the organisational purposes, mission, and vision. Examine the key aspects of the purpose and identify some of the major objectives.
Organisational Structure – 400 Words
Under this heading, you will discuss the organisational structure of the organisation. It should include an analysis of the type of organisational structure (i.e., tall structure, flat structure, or matrix structure) of your chosen organisation. Your discussion should include how that structure benefits an organisation and what are the drawbacks of this structure. You are advised to include a picture of the structure of the organisation to support your explanations.
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Organisational functions – 500 words
Here students are expected to define management and its functions in an organisation and identify some of the functions of the management which include finance, marketing, HR, operations, sale, and productions. Students should discuss the impact of their interrelationship on the organisation.
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Organisational culture - 450
Define culture, how the culture develops and mention types of culture. Discuss organisational culture and how it impacts on the success of the organisation.
SWOT Analysis – 300 Words
Under this heading, you will define what is meant by SWOT analysis.
Strength
Under this heading, you will discuss the strength of the organisation that can help them combat the emerging situations (Covid-19, current inflation, and political instability, etc.).
Weaknesses
Under this heading, you will discuss the weakness of the organisation that makes the organisation vulnerable.
Opportunities
Under this heading, you will discuss the external factors emerging and how they can be exploited by the organisation for their benefit.
Threats
Under this heading, you will discuss the external factors emerging and how they can be a threat to the organisation.
PESTLE Analysis - 450 words
Under this heading, you will define what is meant by PESTLE analysis.
Political Factors
Under this heading, you will discuss which political factors, both favourable and unfavourable, are impacting the Organisation.
Economic Factors
Under this heading, you will discuss which Economical factors, both favourable and unfavourable, are impacting the Organisation.
Social Factors
Under this heading, you will discuss which social factors, both favourable and unfavourable, are impacting the Organisation.
Technological Factors
Under this heading, you will discuss which technological factors, both favourable and unfavourable, are impacting the Organisation.
Legal Factors
Under this heading, you will discuss which legal factors, both favourable and unfavourable, are impacting the Organisation.
Environmental Factors
Under this heading, you will discuss which environmental factors, both favourable and unfavourable, are impacting the Organisation.
Conclusion – 300 words
In your conclusion, you will present the summary of the key findings of the SWOT and PESTLE analysis and conclude your case study.
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