MKT10009 Marketing and the Consumer Experience

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This unit aims to introduce key marketing concepts and their application to modern business. Understanding the role of marketing will aid understanding the interconnections it has with other business disciplines, as well as providing a strong philosophical foundation for further studies in marketing. In addition, this unit provides students with the opportunity to develop generic skills. The unit provides students with a series of learning opportunities designed to explore basic business and Marketing concepts from a variety of viewpoints including theoretical and applied perspectives.

Students who successfully complete this unit will be able to:

  • Demonstrate a broad understanding of the major conceptual and theoretical principles upon which the practice of marketing is based
  • Demonstrate a general understanding of marketing management tasks and of how marketing fits into and interacts with other business functions within an organisation
  • Use research information and apply marketing concepts and principles to propose ethical, creative solutions to a range of marketing related problems that arise in business contexts
  • Work and communicate effectively as an individual or in teams

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