MKT11111 Social Media and Content Marketing Module Guide

After studying this module, you should be able to:

1. To develop strong narrative skills and the ability to recognise, evaluate and create appropriate creative content. 
2. To establish a critical understanding on key creative content practices used in social media marketing for relationship building.
3. To critically appraise and reflect on the role that entertainment plays in brand- related social media interactions.   
4. To critically evaluate the ways in which specific types of content can be used to enhance social commerce.
5. To critically reflect on the ways in which social media and content marketing can be used in marketing practice.