After studying this module, you should be able to:
- To develop strong narrative skills and the ability to recognise, evaluate and create appropriate creative content.
- To establish a critical understanding on key creative content practices used in social media marketing for relationship building.
- To critically appraise and reflect on the role that entertainment plays in brand- related social media interactions.
- To critically evaluate the ways in which specific types of content can be used to enhance social commerce.
- To critically reflect on the ways in which social media and content marketing can be used in marketing practice.