In-class Activity: Sales Management Processes and Activities
The Relationship Between Research and Strategy
Overview:
All students in MRKT2002 should complete this activity.
Post your answers in D2l by the end of the week.
Instructions:
Work individually or with your partner for the marketing research project.
Before you answer, review the relevant textbook chapter, examples provided in the lecture notes and relevant article about marketing research and marketing strategy
In your answer, think about a specific organization and use examples.
Answer the questions in the following pages. Use your words.
Question 1: How can marketing research results help management make decisions about business and/or marketing strategy?
Question 2: Now, think the other way; how can an existing marketing or business strategy can affect respective marketing research topic, objectives and questions?
