Marcomms, Media and Society 2016/17 Essay Questions
Generate a response to ONE of the topics below in the form of an essay that responds to the main claims/debates of the authors’ arguments that are quoted.
TOPIC 1: The Sharing Economy
‘To what extent can the sharing economy lead to a sustainable and more humane regime of consumption and production, a goal shared by many of its participants’? (Schor and Fitzmaurice 2015, p. 422)
TOPIC 2: Problems with consumer society
‘Consumer capitalism, for all its abundance and its apparent dynamism, can no longer be relied upon to deliver human progress’ (Lewis 2011, p. 2).
TOPIC 3: Food
‘Marketing is a factor in the worldwide obesity epidemic’ and ‘Fast-food marketing targets vulnerable populations’ (Witkowski 2008, p. 219).
TOPIC 4: FASHION & SEXUALITY
“In a world ordered by sexual imbalance, pleasure in looking has been split between active/male and passive/female. The determing male gaze projects its phantasy on to the female figure which is styled accordingly” (Mulvey 1979, p. 808)
TOPIC 5: BOYS TOYS
“From this perspective, children’s LEGO-based play is part of a developmental process that is mediated by cultural tools. Moreover, these cultural tools are steeped in societal values, expectations, and norms for behavior that may influence how children envision possibi- lities for play with such cultural artifacts, as well as how they envision the potential for their own interactions within broader sociocultural contexts.” (Black, et al. 2016, p. 6)
TOPIC 6: RACIALIZED MARKETING
With an estimated 5.5 per cent of the UK population, and annual spending power of £10 billion, the size of the ethnic minorities population is sufficiently large that they cannot be treated as marginal. In addition, because their consumption patterns may differ from the mainstream population, marketers should show a genuine desire to understand ethnic groups, their practices and buying/consumption behaviours.” (Nwankwo & Linderidge 1998 p. 201).
TOPIC 7: DISNEY
“Youth are now assaulted by a never-ending proliferation of marketing strategies that colonize their consciousness and daily lives. Under the tutelage of Disney and other megacorporations, children have become an audience captive not only to traditional forms of media such as film, television and print, but even more so to the new digital media made readily accessible through mobile phones, PDAs, laptop computers and the Internet.” (Giroux & Pollock 2010, p. 1)