Native Bush Spices Australia is based in Coffs Harbour, NSW. The business was established in 2010 to cater for a demand for Australian native food products. The company has organic certification. The company manufactures and retails a range of organic, Australian native foods including Native herbs and spices, Native herbal teas and Native fruit jams and conserves.
Currently the business is selling its products through a number of small supermarkets and health stores throughout Australia. The company also has a very basic website that includes four pages: Home, About Us, Products and Contact Details.
The company’s overall business objectives for the next three years are to increase sales and create brand awareness, develop a broader product range, as well as expand into overseas markets, most likely Hong Kong, Japan and Singapore.
The company’s target customers are those that enjoy gourmet foods.
The age range of Australian consumers buying products is between 35 and 65.
Most consumers are health conscious, care about protecting the environment and have an average annual income of $80,000.
The company currently employs the following staff in its head office: CEO, Operations Manager, Marketing Manager, Customer Service Officer and two administration staff. Ten staff are employed in the factory making and distributing the products.
It has been decided that a new website is needed as part of the marketing communications strategy. The new web site is seen as a critical part of the company’s expansion strategy. The company has also decided to expand their product range at the same time to meet the market demand from a broader customer base.
After doing extensive vendor due diligence, the Operations Manager has selected Manager Networks to oversee the website design project as well as the product range expansion project (Manager Networks is an organisation that provides networking events for business people across Australia. They have recently expanded their business to include professional consultancy services).
As a project manager (employed by Manager Networks), you have been asked to manage the web design project and product expansion project for the client, Native Bush Spices Australia.
You will report to/receive instruction from the Operations Manager of Native Bush Spices Australia. As with all projects, project authorisation needs to be obtained, as well as a detailed project scoping conducted prior to the project’s commencement.
Information specific to Web design project (Sections 1 and 2 of the Project Portfolio)
The Native Bush Spices Australia’s Operations Manager has provided the following information to assist with the initial project authorisation and the following development of the project management scoping document:
- Inclusions: Website is to include a shopping cart, so customers can order products directly through the website. Customers should also be able to access recipes and general information about the health benefits of bush spices.
- New website implemented within 2 months from the implementation of the project plan, sales show 20% increase over 12 months, market research shows brand increasingly recognised.
- Budget available for development of website is $8,500.
- Website to be developed by a skilled contractor. SEO optimisation also required. Content needs to be professionally written.
Information specific to the Web design project (Section 3 of the Project Portfolio)
After a period of time, the project scope was approved and implemented. It has now been running for four weeks, and the website is progressing.
The status of the project is as follows:
The content has been developed for the website within the required timeline of 1 month from the implementation of the project plan, and at the specified cost. A public relations consultancy company, PR Pulse wrote the content for $5000. You have signed off on the content, as it met the brief.
You have just received an email from the Marketing Manager:
Dear Project Manager
Thanks for sending through the content for the website written by the consultants, PR Pulse. I have reviewed their website and services they offer and, given the quality of the work provided, I would like you to prepare one newsletter and at least four blogs to be included as part of the web site launch. I think this would greatly increase the quality and usefulness of our website. I have spoken to Marlene from PR Pulse who advised that this work would be at a cost of $2,000 which I would hope could be accommodated within the project timeline. Marlene has requested a formal email to confirm that she can go ahead with the changes.
Please fill out a project Change Request Form and send it to the Operations Manager for authorisation. I have already spoken with the Operations Manager and have their verbal approval.
Kind Regards
Marketing Manager
The Manager Networks Project Manager has been surprised at the hands-on involvement of the Marketing Manager, especially his conversation with PR Pulse without his knowledge.
Three quotes have been received from website developers as follows:
- Bestweb Design $5,750, timing indicated as 4 weeks. The examples they gave of websites that they have developed do not seem to be suitable.
- Visualweb $8,000, timing indicated as 8 weeks. The examples they gave of websites that they have developed seem to be along the lines required.
- Web designs Australia $9,000, timing indicated as 12 weeks. The examples they gave of web sites that they have developed seem to be along the lines required.
Information specific to Product range expansion project (Sections 1 and 2 of the Project Portfolio)
The Native Bush Spices Australia’s Operations Manager has provided the following information to assist with the initial project authorisation and the following development of the project management scoping document:
- Inclusions: Product range should be expanded to include complementary products such as native plant seedlings from another organisation (a collaborative relationship is required with an appropriate organisation). Research is required to identify market requirements and demand for specific products.
- The cooperative relationship should only be established once market research has been performed.
- Collaborative relationship established within 6 months from the implementation of the project plan. Market research shows increases customer satisfaction and suitable demand for the new products.
- Budget available for research and development of new product range is $6,000.
- The collaborative relationship with other organisation must sell products under the “Native Bush Spices Australia” brand. Market research should target a range of generations.
Information specific to Product range expansion project (Section 3 of the Project Portfolio)
After a period of time, the project scope was approved and implemented. Five weeks have passed and market research (cost of $2000) has been conducted for the following age groups:
- 15 – 22 years old
- 23 – 30 years old
- 31 – 35 years old
- 36 – 45 years old
- 46 – 60 years old
- 61+ years old.
In response to the research, you have just received an email from the Marketing Manager:
Dear Project Manager
Thanks for sending through marketing research results. I have reviewed the results. Although they are comprehensive, I would like more information about the people your surveyed (gender, profession, income bracket etc.).
I realise that further analysis and even market research is required. However, we cannot make an informed decision before we fully understand the customers.
Please will you adjust the scope of this project to include results according to a breakdown of customer information. The marketing team estimates this additional research to cost $3000 and take another 3 weeks.
Kind Regards
Marketing Manager
Once again, the Manager Networks Manager is frustrated that the Marketing Manager is making decisions and not going through the Operations Manager. Only once market research is complete, an appropriate cooperative partnership can be identified and established.
Questions:
1. Explain how Jane meets the criteria for schizophrenia in the DSM 5. Give details of the symptoms experienced (300 words)
2. Watch the video of an interview with Jane and write an MSE (300 words)
3. Choose one biological, social or psychological factor that may have increased Jane’s risk of developing schizophrenia. Use research to support your ideas (400 words)
4. Discuss 2 nursing interventions that will help Jane’s recovery. You should define the intervention and discuss why it will help Jane, including any limitations. Use research and the case study to support your ideas (1000 words)
