Use of real life examples
Packaging is a form of differentiation, to inform and persuade people to buy the product
The more rich a packaging is, it is more beneficial for higher end products and superior packing is likely to be sold
However in recent times, the negative effects of packaing has effects on the environment in hk and Taiwan where they get paid to recycle or in hk people are charged if they want to use a plastic bag, which is a form of packaging. The primary reason for this is not commercial but to help save the environment and discourage people from having more packaging.
Talk about the consequences of the packaging on the environment ( go in detai)
****** find a case where the packaging has been different when the product is similar and how that has had a impact on sales
find 3 cases about packaging in supermarkets
theories – first define each theory in one paragraph and then in the next paragraph start incorporating the cases with the theories and present the arguements
merge Kant with natural law- Aquinas – against extra packaging
communitarianism – against extra packaing
shareholder approach- for packaing
utilitarianism – the audience/ consumers- use more packaging as it needs packaging for persuasion/informing. Consumers will be left without much info and may not be attracted
can use theories that project the future in terms of the environment and how packaging can lead to these
path dependency and inertia - why should we change something that has been working in the past and can find stats- for packaging
