Assignment 1 (30%) (1500 words maximum)
This assignment is separate from the journals you have produced earlier. You are expected to write a thoroughly analysed report on the following.
You have been hired as a consultant by an organization/Business. The company is a small to medium business which specialises in selling goods and services primarily using their corporate website.
Recently they have noticed a drop in sales. Upon analysing the sales they notice a trend in this sales drop. The younger customer segment (18 year old - 30 year olds ) are placing less and less sales orders using the corporate website. Additionally the CEO and CIO share with you the organisation plans to expand the organisation over the next five years to be more geographically dispersed increasing revenue by 20% year over year. This growth however is not sustainable with the current
technology which is hosted at the organisation’
Prepare a strategy report for the Chief Executive Office and Chief Information Officer which analyses the current state of the organisation and existing concerns. Identify current market trends to identify and suggest some digital innovation / technology options which may be able to assist the organisation.
Assignment 2 (30%) (1500 words maximum)
This assignment is separate from the journals you have produced earlier. You are expected to write a thoroughly analysed report on the following.
The Chief Executive Office and Chief Information Officer was impressed by analysis of the current issues the organisation is facing and the recommendations you provided. They would like you to explore the solutions a little further by analysing how to potentially adopt some of your digital innovation recommendations into the organisation. They are interested in understanding which technology needs to be adopted, how it can be integrated, any structural or managerial changes which are needed and how to build digital trust within the community and market place. The organisation does not have a lot of additional capital and as such requires a detailed cost benefit analysis to be performed and kpi’sto be identified to ensure the digital innovation is being integrated in an efficient and effective manner.
