Discuss the concept of ‘purpose washing’ in the context of business ethics and corporate social responsibility (CSR).
You are required to write a 2000-word essay that includes the following:
• Define and explain what purpose washing is
• Analyse the motivations behind companies’ efforts to showcase social and environmental initiatives
• Critically evaluate the potential ethical dilemmas and consequences that arise when genuine commitment to purpose is overshadowed by marketing strategies
• Suggest strategies to mitigate purpose washing while fostering authentic corporate social responsibility
• Provide real-world examples throughout
Remember, your arguments, analysis and recommendations must be supported by citation. You must give due credit to the works of others that you use (see the Essay Guidelines and the material on Citation on MyAberdeen). Also remember that any work you cite must appear in your bibliography and that works you don’t cite should not be in your bibliography (see Essay Guidelines and material on Bibliography on MyAberdeen).
Read relevant sections from the course textbook and assigned readings found on MyAberdeen as closely as possible and take detailed notes as appropriate.
Undertake further reading by; consulting relevant academic texts available within the library, accessing journal articles through Google Scholar (see https://scholar.google.co.uk/) and other sources (e.g., those available online). Avoid the use of Wikipedia as this does not always contain accurate information. It can be useful in pointing you towards other resource’s, but it is not a good one in itself.
You should submit your assignment answer in essay format, including a word count
Undertake further reading by; consulting relevant academic texts available within the library, accessing journal articles through Google Scholar (see https://scholar.google.co.uk/) and other sources (e.g., those available online). Avoid the use of Wikipedia as this does not always contain accurate information. It can be useful in pointing you towards other resource’s, but it is not a good one in itself.
You should submit your assignment answer in essay format, including a word count
Undertake further reading by; consulting relevant academic texts available within the library, accessing journal articles through Google Scholar (see https://scholar.google.co.uk/) and other sources (e.g., those available online). Avoid the use of Wikipedia as this does not always contain accurate information. It can be useful in pointing you towards other resource’s, but it is not a good one in itself.
You should submit your assignment answer in essay format, including a word count
